Friday, 7 May 2010

Teaser Trailer Codes and Conventions

To be able to make our own teaser trailer we have to first understand the code and conventions of teaser trailers. "A teaser trailer is unlike a typical theatrical trailer, they are usually very short in length lasting between 30–60 seconds and often contain little, if any, actual footage from the film itself. It is usually a shortened version of a theatrical trailer. A teaser trailer is usually released long in advance of the actual film. One of the main reasons for the trailer to be called a teaser trailer is because it teases the audience by releasing its teaser trailer one to one and a half years before release of the actual film."
I found this information on wikipedia, through searching on google.

Another feature of teaser trailers is to not necessarily tell the story of the movie but to let the audience know when it is coming out. I found this website which will help to understand further what makes a successful teaser trailer, this way we can look at making our trailer as similar to a professional teaser trailer as possible.
This website shows top ten teaser trailers and why they are successful.



My favourite teaser trailer from this website is 'The Incredibles' although this does not relate to the teaser trailer that we are creating it gives us a good ideas that will be useful. This trailer introduces only one character from the movie and doesn't really give much away apart from the fact that maybe Mr Incredible is no longer the super hero he used to be, the trailer is entertaining and lets the audience know the genre is a comedy. We need to take this into account that we must make sure that the audience are able to establish that the genre of our teaser trailer is a horror.


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