Quesstionaire to Identify the Target Audience

Questionnaire about horror movies


1. Age

2. Are you male or female

3. Do you like horror films? Yes No

4. If you don’t like horror films then what is it that you don’t like about them?


5. What kind of horror film do you like to watch?


6. What is it that you like about horror films?


7. What sort of things do you expect to see when you watch a horror film?


8. Do have a favorite actor/actress that you like to see in horror films (please state who and why)


9. What is your favourite horror film and why?


10. What is your least favourite horror film and why?


11. What time of day do you like to watch a horror film?


12. What film certificate do you usually go to watch?


13. Where do you like to watch horror films?
Cinema
Online
DVD
Other

We have carried out primary research in the form of a questionnaire to discover he target audience for horror films, and what they like/dislike about watching horror films.

We asked 6 males and 4 females, age 17-18. The results show that 90% of people like horror films. The only reason for a dislike was "because they are boring". All of the target market said the reason for liking horror movies was to keep you on the edge of their seat, they enjoy the suspense and adrenaline they get from being scared by the movies. The most popular type of scary movies were the ones that involve one main villain, for example Halloween and Friday the 13Th. Another popular type of horror movie was ones with infestations of weird characters or zombies.

90% of people said they expect to see a villain, a victim and a lot of violence in horror movies; for example blood and gore and terrifying murders.The target market's favourite movies were; Halloween, Saw, Drag me to Hell, The grudge, The strangers, Friday the 13th, Shaun of the dead, and Stephen King's IT. The reasons people had for these movies being their favourite were good plot lines,based on true stories, really make you jump, or a particular character that is terrifying.

People also had movies which they particularly disliked, their reasons for disliking them were because the movie was unrealistic, too violent and gory or the story line was too boring and the movie was slow moving.

People generally see movies that are rated 15, with some people watching 18's. They tend to watch the movies at night; it makes it increasingly scary, 50% of people said they would rather watch scary movies at home than the cinema, maybe because of the rating of the film or the cost of watching it.