Last House on the Left Marketing

Director: Dennis Iliadis

Release Date: June 12, 2009

Tagline: If someone hurt someone you love, how far would you go to get revenge?

Starring: Tony Goldwyn, Monica Potter, Riki Lindhomem, Sara Paxton

Distributor: Universal Studios Home Entertainment

Word of Mouth: ‘The Last House on the Left’ is a fremake from a 1972 motion picture. The Director Dennis Illiadis has directed some iconic movies in the horror genre and with his name on the posters, word of mouth and expectation spread quickly for this film. Teaser trailers, radio spots, tv spots were all highly effective at generating a hype with the graphically brutal shots shown.

TV/Press:The first TV spot, January 25th 2009, for the movie was a 30 second trailer, which revealed the title of the movie, and the distributors and the director. The trailer shows several key horror moments and had to be shown after the watershed because of its contents.

Online/Mobile:There is an official website for the movie which gives information about:The DVD, cast, downloads, photos, videos, Ecards, soundtrack and official shop. www.thelasthouseontheleft.com several successful games are also streamed on the official website with social networking links.

Complementary Media: The film was met with primarily positive reviews with the main negative issue being its distance from the original film. One forum user on www.rottentomatoe.com said ‘double the kills and half the skill’ compared to the original.

Poster:2 main posters for the movie which each portrays a disturbing picture.

Trailers:There were two different trailers for the movie. The trailers include iconic scenes from this horror movie, including stabbing scenes from the movie, which leave you on the edge of your seat. Several establishing shots of the house and isolated area are shown, where the action takes place.



Merchandising:Merchandising was sparce apart from t-shirts and clothes. Due to the lack of one single authorative ‘psycho’ killer action figures and other key merchandising was not possible. Games were released unsuccessfully across all major consoles but the DVD flourished and has an extended version.

Premieres:Universal Studios organized the premiere to be screened in Los Angeles on the 3rd October with aptly themed Halloween decorations and a large all star audience attended.

Preview Screenings:The first preview screening was at the 2008 Scream Awards.